Elevating Digital Presence with a Personal Touch

Helping small businesses thrive online while empowering moms through self-care practices.

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About Me

Passionate about helping businesses connect authentically with their audience while advocating for self-care practices.

Sofia Martinez

Hi, I'm Lyssette Vázquez

I'm a bilingual marketing and social media professional with over 8 years of experience creating engaging content, managing online communities, and running digital campaigns that connect with real people. I've had the privilege of supporting small businesses across the retail, wellness, and fashion industries, bringing stories to life through strategy, creativity, and strong visual design.

My work is rooted in a deep respect for local businesses, shaped by my own upbringing in a family-owned pharmacy. Today, I combine that entrepreneurial spirit with hands-on skills in Canva, email marketing, content planning, and social media engagement, crafting everything from branded graphics and reels to community-driven newsletters.

I'm also a mom of two, which has given me a personal lens into the importance of balance, boundaries, and meaningful connection. This perspective shows up in the content I create, whether it's supporting a wellness brand or encouraging other moms to make space for self-care in the middle of life's chaos.

Passionate

About digital connection

Creative

Content strategist

Empathetic

Community builder

Dedicated

Support specialist

Let's Connect

What I Offer

Tailored solutions to enhance your digital presence and support your personal well-being journey.

Digital Presence Services

Social Media Management

Strategic content creation, scheduling, and engagement to build your brand's online community and increase visibility.

  • Content calendar development
  • Engagement strategy
  • Analytics and reporting

Community Engagement

Building and nurturing authentic relationships with your audience to foster loyalty and meaningful connections.

  • Community building strategies
  • Interactive content creation
  • Audience growth tactics

Customer Support

Providing exceptional customer care through responsive, empathetic, and solution-oriented communication.

  • Response management
  • Issue resolution
  • Customer satisfaction monitoring

Website Design & Maintenance

Crafting beautiful, user-friendly websites that reflect your brand, engage visitors, and grow with your business.

  • Custom website design and layout
  • Ongoing updates and maintenance
  • Mobile optimization and SEO essentials

Canva Graphics & Reels

Bringing your brand to life through visually engaging content designed to connect and convert across platforms.

  • Branded social media graphics
  • Short-form video content and Reels
  • Seasonal and promotional designs

Email & Content Planning

Strategic planning and writing support to help you stay consistent, connect with your audience, and drive results.

  • Email campaign creation and scheduling
  • Newsletter and nurture sequence planning
  • Content calendar support and copywriting

Self-Care Content
Coming Soon

Self-Care Guides

Practical, accessible guides for incorporating self-care into busy schedules, designed specifically for mothers and caregivers.

  • 5-minute self-care practices
  • Mindfulness for busy moms
  • Seasonal self-care rituals

Video Content

Engaging, authentic video content that inspires and educates on self-care practices, wellness routines, and mindful living.

  • Morning routine inspiration
  • Quick wellness tutorials
  • Motivational content

Everyday Self-Care con Cariño

My popular Instagram series dedicated to helping mothers incorporate moments of self-care into their daily routines with love and intention.

Morning Ritual
Home Yoga Practice
Self Care
Nourishing Breakfast
Reading Corner
Skincare Routine
Follow on Instagram
Join the Community

Join Our Self-Care Community

Connect with like-minded mothers who are prioritizing their well-being while balancing the demands of daily life. Share experiences, find inspiration, and support each other on this journey.



By submitting this form you agree to receive updates about self-care content and resources

Let's Connect

Interested in working together or learning more about my services? I'd love to hear from you!

Send Me a Message

Contact Information

Availability

Monday - Friday, 9am - 5pm EST

Frequently Asked Questions

What services do you offer for small businesses?

I offer digital presence services including social media management, community engagement, customer support, website design, Canva graphics and Reels, and email and content planning; customized to fit your business goals.

How can I access your self-care content?

My self-care content is primarily shared through Instagram (@thenourishedmamalife) and my newsletter. Subscribe to stay updated!

Do you offer consultations?

Yes! I offer 30-minute discovery calls to discuss your needs and how we might work together. Contact me to schedule.